Lichtenberger Sales Script

📞 [Your Name]: Hello, may I speak with [Prospect's Name] please?

📞 [Prospect]: Speaking.

🟠 Establish Rapport

[Your Name]: Hi [Prospect's Name], this is [Your Name] from Lichtenberger. I noticed a recent article about your company's expansion into the European market, and it's something that caught my eye. It's exciting to see a business in our industry thriving like that. We both know how dynamic this market can be!

Compliment their work or achievements

[Your Name]: Also, I wanted to congratulate you on your recent success with [specific product/project]. It's truly an impressive feat, and I admire how your team handled it.

🔵 Transition to Pitch

[Your Name]: I'm reaching out to you today because I think Lichtenberger's cardboard packaging solutions could complement your current operations, especially given your expansion plans. We've helped similar companies reduce costs by up to 30% with our sustainable and innovative packaging.

🔵 Identify Need or Problem

[Your Name]: Have you faced any challenges in the packaging area, or are there any specific goals you're looking to achieve in the coming months?

🔵 Offer Solution

[Your Name]: Lichtenbwrger offers customized solutions tailored to your needs. Whether it's an environmentally friendly option or something built for durability, we have various products that could align with your goals.

🔵 Handle Objections or Questions

[Your Name]: I understand that you might have existing relationships with suppliers, but I'm confident that our innovative solutions and personalized approach can provide value in areas that might be missing with your current providers.

🔵 Close or Set Next Steps

[Your Name]: Would you be available for a quick meeting next week? I'd love to learn more about your specific needs and discuss how Lichtenbwrger could be a strong partner for your business. If you prefer, I can also send over some more detailed information via email.

📞 [Prospect]: [Response]

[Your Name]: Thank you, [Prospect's Name]. I look forward to our meeting/understand your decision, and appreciate your time today.

📞 [End Call]

This script establishes rapport by referencing shared industry interests and complimenting the prospect, and then smoothly transitions into identifying the need, presenting a solution, handling objections, and moving towards a close or next step. Of course, this can be customized further to match the specific audience and products of Lichtenbwrger.